Position paper
The power of personalization
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What you’ll learn
Traditional demand response (DR) programs face scaling challenges, but a more customer-centered, personalized, and flexible VPP approach can unlock a high-quality, rapidly scalable grid resource. Renew Home’s VPP solution helps overcome program constraints by meeting customers where they are. This creates an expanded customer funnel, achieving 75%+ enrollment and a low opt-out rate.1 This customer centered platform delivers key customer savings benefits and grid reliability through energy provider partnerships.
Key takeaways:
- Scaling traditional DR is slow and difficult.
- The Renew Home platform expands VPP potential with a customer focused design.
- Personalization drives higher engagement and retention.
- Renew Home VPP adds another layer of support to energy providers.
- Key customer features support savings through strong energy provider partnerships.
